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Halstock

A chalk-white shop for a small tailoring house, built from flat-lay photographs of cloth on the cutting bench, with a twelve-piece catalogue and a full product page.

What kind of business is Halstock designed for?

It suits tailoring houses, coat makers and small clothing labels offering a short named range and made-to-measure work.

What pages are included?

Halstock is a five-page shop with a twelve-piece catalogue, a complete product page for a named overcoat and a sizing page with centimetre tables for ready sizes and details on made-to-measure changes.

What does the design look like?

The design is light, minimal and editorial, with flat-lay garment photographs set on a cutting bench rather than cut-out product images on white. It uses a chalk-white surface, blue and orange accents, Fraunces headings and Jost body text.

A five-page shop for a tailoring house, where every garment is a flat-lay photographed on the cutting bench and the body is implied rather than shown. It carries a twelve-piece catalogue with live stock states, a complete product page for one named overcoat, and a sizing page with real centimetre tables for ready sizes alongside what made-to-measure changes. It suits a maker who takes orders in person as well as online, and it is deliberately the opposite of a cut-out-on-white retailer.
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